My Kim Collection
Catherine worked as a social media manager, web designer, and designer of both digital and print materials for My Kim Collection, a women's clothing boutique. Her contributions played a crucial role in enhancing the boutique's brand presence and visual marketing campaigns.
SERVICES
Social Media Management
Catherine's role as the social media manager for My Kim Collection showcased exceptional skill and dedication. She led the planning and design of social media content across Instagram, TikTok, Facebook, and Pinterest, aligning each platform with the brand's vision. My Kim Collection, a young women's clothing boutique, has garnered a nationwide online presence since Catherine's involvement began. Her adept coordination of numerous campaigns showcased her ability to seamlessly integrate various elements for their success. Catherine worked with the buyer and photographer, uniting their efforts to create campaigns that were not only cohesive but also remarkably impactful.
Web Design
Catherine's proactive approach extended beyond social media as she independently lead the redesign of My Kim Collection's website, prioritizing a seamless and user-friendly experience for online customers. Her meticulous attention to detail and understanding of user behavior resulted in a revamped website that significantly enhanced navigation and engagement. Since the implementation of this redesign, the brand experienced an over 50% increase in online orders.
Event Marketing
Catherine showcased her diverse skill set by leading and organizing engaging in-person events for My Kim Collection. Her responsibilities encompassed the end-to-end process, from conceptualization to execution. She skillfully designed promotional materials that effectively conveyed each event's unique essence, coordinated with various vendors to ensure seamless operations, and creatively decorated the storefront. These events became a highlight, resonating with attendees and leaving a lasting impression. Catherine's ability to manage these events cohesively underscored her capacity to merge creative vision with meticulous coordination, contributing significantly to the brand's success.